Search Engine Optimization Manager (Pune Division)

Executive Summary We are seeking a seasoned SEO Manager with hands-on experience to drive organic traffic growth for our financial services platform. You'll lead SEO strategies for stockbroking tools, financial calculators, and content hubs, leveraging advanced techniques like AEO, GEO, and AI-powered optimization to outpace competitors. This role reports to the SEO manager and plays a key part in scaling topical authority and backlink profiles Key Accountabilities Develop and execute comprehensive SEO strategies, including on-page, off-page, and technical optimizations for high-traffic financial pages. Conduct in-depth competitive analysis, content gap audits, and keyword research using tools like Ahrefs, SEMrush, and the Google ecosystem. Build and manage high-quality backlink campaigns through guest posting, outreach, and partnerships in the financial niche. Optimize content for AI search (AEO/GEO) and LLMs, integrating structured data, topical maps, and semantic SEO. Monitor Google algorithm updates, perform site audits, and implement core web vitals improvements for large-scale websites. Collaborate with content, dev, and marketing teams to align SEO with business goals, targeting 30-50% YoY organic growth. Analyze performance via Google Analytics/Search Console, adobe analytics delivering daily, weekly, monthly reports with actionable insights. Stay ahead of trends in AI-driven SEO Own organic installs, leads and account openings for our stock-broking app; set and deliver monthly/quarterly organic growth targets. Full ASO ownership: keyword strategy, metadata (title/subtitle/description), custom store pages, localized listings and A/B testing of icons/screenshots/videos. Control app vitals: monitor crash/ANR, binary size, launch time and coordinate with engineering for fixes and release readiness. Run store conversion experiments, manage review/reputation workflows, and report weekly dashboards plus monthly deep dives on installs → leads → accounts. Experience & Qualifications 3-8 years of proven SEO experience, ideally in financial services, stockbroking, or fintech (e.g., optimizing calculators and stock pages). Bachelor's/Master's in marketing, business, or a related field. Expertise in tools: Ahrefs, SEMrush, SurferSEO, Screaming Frog, Google Analytics, Adobe Analytics and Search Console. Robust track record in backlink acquisition, content strategy, and technical SEO for competitive niches. Familiarity with AI/LLM applications in SEO (e.g., topical authority building, automated audits). 4–5 years ASO/app-growth experience (finance/broking preferred), strong analytics, hands-on A/B testing, and experience operating in regulated environments. Employee Value Proposition (EVP) At Bajaj Broking, we believe leaders join not just for a role, but for the opportunity to build an institution of lasting relevance. What We Offer Institutional Scale: Access to one of India’s most respected financial services brands, with the ability to build products and platforms that impact millions of clients over time. Leadership Visibility: Direct engagement with the senior leadership team, and key governance forums, ensuring product strategy remains central to business decisions. Long-Term Orientation: Strong promoter backing and capital strength that enables patient investment in platforms, people, and innovation. Equal Opportunity Statement Bajaj Broking is an equal opportunity employer committed to diversity and inclusion, making employment decisions based on merit, fostering a respectful workplace, and encouraging diverse talent to grow and lead. Apply on Kit Job: kitjob.in/job/4lqiq4