Social Media Manager (Howrah)

Job Summary The role is responsible for complete digital marketing and business development activities including managing B2B portals (IndiaMART, TradeIndia, etc.), company website updates, lead generation, CRM tracking, product photography & videography, and designing marketing materials. The goal is to generate and convert industrial leads and improve online brand presence. Key ResponsibilitiesB2B Portal Management (Lead Generation)
- Manage and update company profiles on:
- IndiaMART
- TradeIndia
- Justdial (if applicable)
- L&T; sufin
- Other relevant B2B platforms
- Upload and regularly update product listings, images, videos, and descriptions.
- Respond to customer inquiries quickly and follow up for conversion.
- Maintain active visibility and ranking on B2B platforms. CRM & Lead Management
- Maintain all inquiries in CRM/Excel system.
- Track leads from inquiry to order closure:
- Inquiry → Follow-up → Quotation → Negotiation → Order → Payment
- Ensure proper daily follow-ups without missing any lead.
- Generate daily/weekly/monthly lead and conversion reports. Website Management
- Manage and update company website content.
- Upload new products, images, and technical details.
- Coordinate with web developer for changes and improvements.
- Improve website SEO (basic keyword updates and content optimization).
- Ensure website is updated, qualified, and lead-generating. Social Media & Content Management
- Manage LinkedIn, Facebook, Instagram, and YouTube pages.
- Create and post regular content (posts, reels, updates).
- Maintain brand consistency across all platforms.
- Increase engagement and followers organically. Product Photography & Videography
- Coordinate or capture product photos and industrial videos.
- Ensure high-quality visuals for marketing use.
- Maintain organized media library (photos/videos).
- Create short product demo or factory walkthrough videos (basic editing preferred). Graphic Design & Marketing Material
- Design brochures, catalogues, flyers, and visiting cards.
- Create social media creatives and banners using Canva/Photoshop.
- Prepare company presentations and marketing documents.
- Maintain updated digital marketing assets. Event Management & Branding
- Support participation in industrial exhibitions and trade fairs.
- Manage stall setup, branding materials, and promotional items.
- Coordinate customer visits, plant tours, and meetings. Market Research & Competitor Analysis
- Monitor competitor activities on B2B platforms and social media.
- Identify market trends and new business opportunities.
- Suggest improvements for lead generation and marketing strategy. Required Skills
- Strong knowledge of IndiaMART, TradeIndia, and B2B platforms
- CRM handling (Zoho / Excel / Google Sheets)
- Basic website management (WordPress preferred)
- Canva / Photoshop for design work
- Basic photography & videography skills
- Strong communication and follow-up skills
- Digital marketing understanding (SEO, leads, engagement) Educational Qualification
- Any Graduate (Marketing / Business preferred)
- Diploma holders with strong digital skills also eligible Experience
- 1–5 years preferred
- Freshers with strong digital skills can be considered Pay: ₹15,000.00
- ₹20,000.00 per month Work Location: In person Apply on Kit Job: kitjob.in/job/4mra0c