Performance Marketer (Surat)

Roles and Responsibilities: 1. Campaign Planning & Execution Plan, launch, and optimize performance marketing campaigns across channels like Google Ads, Meta (Facebook/Instagram), and display networks . 2. Budget Management Manage campaign budgets effectively to ensure optimal ROAS (Return on Ad Spend) . Monitor daily spend vs. performance to avoid over/underspending. 3. Performance Analysis & Reporting Track key performance metrics (CPC, CTR, ROAS, CPA ) using tools like Google Analytics, Meta Business Suite , etc. Generate regular performance reports. 4. Audience Targeting & Segmentation Identify and create audience segments to reach the right customers and improve campaign efficiency. 5. A/B Testing & Optimization Conduct A/B tests on ad creatives, landing pages, CTAs, and copy to improve campaign performance. 6. Collaboration with Creative & Product Teams Work closely with designers and copywriters to create compelling ad creatives. 7. Channel Expertise Hands-on execution and optimization experience in platforms like:
• Google Ads (Search, Shopping, Display)
• Meta Ads (Facebook/Instagram)
• Affiliate / Influencer platforms Skills Required:
• Strong analytical skills (data-driven decision making)
• Digital advertising platform expertise
• Understanding of customer behavior in retail
• Creative testing and messaging strategy
• Budgeting and forecasting Experience Required: 2–3 Years Salary Range: ₹30,000 – ₹40,000 per month Location: Rajhans Skylar, Near Y-Junction, Udhna Magdala Rd, Rundh, Surat (In office) Apply: Apply on Kit Job: kitjob.in/job/4n97ik