Manager - Performance Marketing (Gujarat)

Job Summary The Performance Marketing Manager leads paid advertising campaigns across platforms like Google Ads, Meta, and LinkedIn to drive ROI-focused growth. This role involves strategy development, budget optimization, A/B testing, and analytics to maximize conversions and revenue. Success in this role is measured by achieving specific KPIs such as a 20-30% increase in conversion rates and a significant return on ad spend. Key Responsibilities
- Develop and execute performance marketing strategies, managing budgets up to $500K+ annually across PPC, social ads, and retargeting.
- Analyze campaign data using tools like Google Analytics, Facebook Ads Manager, and Google Tag Manager to optimize for KPIs such as CPC, ROAS, and LTV.
- Conduct A/B tests, audience segmentation, and landing page optimizations to improve conversion rates by 20-30%.
- Collaborate with content, design, and sales teams to align campaigns with business goals.
- Monitor competitor strategies and industry trends to refine bidding and targeting tactics. Required Qualifications Category Details
- Experience: 6-8 years in performance marketing; proven track record scaling ad spend.
- Skills: Expertise in Google Ads, Meta Ads, SEO/SEM; proficiency in Excel/SQL.
- Education: Bachelors in Marketing, Business, or related field.
- Tools: Google Analytics, Tag Manager, Hotjar, Ahrefs; automation platforms.
- Soft Skills: Data-driven mindset, solid communication, ability to thrive in fast-paced environments. Preferred Qualifications
- Certification in Google Ads, Google Analytics, or Meta Blueprint.
- Experience with e-commerce or SaaS performance marketing.
- Knowledge of privacy regulations like GDPR/CCPA. Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying. Apply on Kit Job: kitjob.in/job/4lvo5n