Content Writer (Gujarat)

Job Title: Content Writer – B2B Experience: 2 Years Focus Regions: India & North America Collabera, a leader in staffing Industry, is looking for Lead – Performance Marketing. Our employees work in fast paced, high energy work environment driven by our unique work culture that embraces competitiveness, passion and work hard-play hard approach to the fullest. Our clientele comprises of many Fortunes 100/500 organisations across various industry domains. Job Title: Role Summary We are seeking a creative and detail-oriented Content Writer to develop high-quality, insight-driven content that effectively communicates product value and drives audience engagement. This role will play a key part in supporting marketing initiatives, strengthening brand positioning, and contributing to lead generation efforts. Key Responsibilities 1. Content Creation & Strategy Develop content across multiple formats, including blogs, articles, case studies, whitepapers, website copy, landing pages, and email campaigns Create sales enablement materials such as pitch decks, one-pagers, and marketing collateral Translate complex product features and concepts into clear, compelling, and benefit-driven messaging 2. Audience-Focused Writing Write content tailored to business decision-makers and operational leaders Align content with buyer personas and different stages of the marketing funnel Develop content around themes such as process optimization, operational efficiency, and performance improvement 3. SEO & Performance Optimization Conduct keyword research and optimize content for SEO best practices Align content with inbound marketing strategies Monitor and improve content performance (traffic, engagement, conversions) 4. Collaboration & Execution Work closely with marketing, sales, and product teams to gather insights and ensure messaging alignment Support campaigns with timely and relevant content Maintain consistency in tone, voice, and brand guidelines 5. Editing & Quality Control Proofread and edit content to ensure clarity, accuracy, and high quality Ensure all content adheres to brand standards and guidelines Requirements 2–6 years of experience in B2B content writing or copywriting Strong writing, editing, and storytelling skills Solid understanding of content marketing and SEO fundamentals Ability to manage multiple projects and meet deadlines in a quick-paced environment Preferred Skills Experience writing for global audiences (especially US market) Familiarity with SaaS or product-based organizations Basic knowledge of tools such as HubSpot, Google Analytics, or similar platforms Experience creating thought leadership content and LinkedIn posts Key Competencies Detail-oriented with a solid focus on quality Self-motivated and proactive Strong research and analytical thinking abilities Ability to simplify complex information into engaging content Sounds like you? Let me know your thoughts or concerns and let’s get the dice rolling! Looking forward to hearing from you! Apply on Kit Job: kitjob.in/job/4mmesl