Senior Associate - Marketing, Thiruvananthapuram

Role Overview This is an execution-focused marketing role designed for someone who is: Digitally native Highly organized Comfortable using AI tools Curious about marketing analytics Process-oriented You will support brand growth, social media execution, SEO content development, and HubSpotcampaign management. This role is ideal for someone who wants to build a strong foundation in modern B2B marketing. Key Responsibilities 1. Social Media Management&Execution Manage day-to-day social media publishing (LinkedIn primarily; others as required) Plan and execute the monthly social media calendar Draft posts aligned with brand positioning and thought leadership themes Repurpose long-form content into short-form social posts Track engagement and performance metricsIdentify opportunities to improve reach and engagement 2. Content Creation (Branding + SEO) Write blogs, website content, landing pages, and campaign copy Optimize content for SEO (keywords, internal linking, formatting) Support Answer Engine Optimization (AEO) initiatives Work with subject matter experts to turn insights into structured contentUse AI tools responsibly to improve efficiency while maintaining quality We expect strong self-sufficiency in using tools like ChatGPT, content research tools, and basic analytics platforms. 3. AI Tool Utilization Demonstrate proficiency in using AI tools for: Content drafting Research Idea generationWorkflow optimization Continuously experiment with AI to improve marketing productivity Document workflows for repeatability 4. Coordination with Design Team Create structured design briefs Coordinate with shared design team for creatives and assets Ensure timelines are met Review drafts and provide structured feedbackMaintain brand consistency across assets 5. HubSpot Campaign Execution Work closely with our Hubspot admin team to design follow-up and engagement processes inside HubSpot for: Demo bookings Re-engagement Reactivation Nurturing Ensure contact segmentation is accurate Work with HubSpot admin team to ensure proper implementation, and track and reportcampaign performance metrics 6. HubSpot Hygiene&Process Discipline Maintain CRM cleanliness and tagging accuracy Ensure deals and contacts are accurate and updated for each stage of the process Audit email lists and workflows periodically Collaborate with HubSpot admin team on improvements Ensure data integrity and reporting accuracy What We're Looking ForSkills&Qualifications 0–5 years of experience in marketing Strong written communication skills Good understanding of: SEO fundamentals Social media marketing Email marketing Familiarity with HubSpot (preferred but not mandatory) Comfortable using AI tools independently Strong organizational skillsAbility to manage deadlines Note: As part of our interview process, we conduct an initial shortlisting to identify candidates who closely match our requirements. While we strive to notify all applicants about their status, if you do not receive a response from us, please understand that your profile has not been shortlisted at this time.