Search Engine Optimization Executive (Vadodara)

Experience: 3 to 5 YearsKey Responsibilities:1. AI & Answer Engine Optimization (AEO)AI Overview Strategy: Optimize content to appear in Google's AI Overviews and AI-led search platforms (e.G., Perplexity, Gemini, ChatGPT).GEO (Generative Engine Optimization): Implement tactics such as /"cite-worthy/" statistics, expert quotes, and structured summaries to increase the probability of being cited by LLMs.Entity-Based SEO: Shift from keyword-matching to Entity-base optimization, ensuring search engines understand the relationships between our brand, services and industry topics.2. Advanced Keyword & Intent ResearchConversational Query Mapping: Identify long-tail, natural language questions that users ask AI assistants.Zero-Click Analysis: Analyze /"zero-click/" search trends and develop strategies to maintain brand visibility even when users don't click through to the site.3. Content Strategy & Human-Centric OptimizationE-E-A-T Enforcement: Ensure all content demonstrates high levels of Experience, Expertise, Authoritativeness, and Trust to combat AI-generated noise.Hybrid Content Workflow: Collaborate with content creators to use AI tools for ideation and scaling while ensuring a /"human-in-the-loop/" for quality and brand voice.Format-First Optimization: Structure content using FAQ blocks, /"Direct Answer/" snippets, and TL; DR summaries to cater toboth humans and AI crawlers.4. Technical SEO & Schema 2.0Advanced Structured Data: Implement extensive Schema markup (FAQ, HowTo, Product, Person, and Speakable) to provide transparent context to AI models.Performance & UX: Monitor Core Web Vitals and ensure the site is optimized for /"Agentic/" workflows (where AI agents might browse the site on behalf of a user).5. Reporting & Share of Model AnalyticsAI Visibility Tracking: Use modern tools to track Brand Share of Voice within AI responses.Attribution: Analyze GA4 data to distinguish between traditional organic traffic and LLM Referral Traffic. Apply on Kit Job: kitjob.in/job/4n0cor