Marketing Head (R.S. Puram)

Position: Marketing Head Industry: Hospital / Healthcare Location: Vedanayagam Hospital Pvt Ltd, R S Puram, Coimbatore. Experience Required: Minimum 5–8 years in Hospital or Healthcare Marketing Qualification: MBA / Any relevant degree in Marketing, Business Administration, or Healthcare Management Job Summary We are looking for an experienced and result-oriented Marketing Head to lead and manage the overall marketing operations of the hospital. The candidate will be responsible for increasing patient footfall, building strong referral networks, strengthening brand visibility, and developing strategic marketing initiatives for all hospital services. Key Responsibilities
- Develop and implement hospital marketing strategies to increase brand awareness and patient engagement.
- Build and maintain robust relationships with doctors, clinics, corporate companies, insurance providers, and referral partners.
- Plan and execute field marketing activities, health camps, outreach programs, and promotional events.
- Lead digital marketing initiatives including social media, online promotions, and campaign monitoring.
- Coordinate with all departments for service promotions and patient acquisition activities.
- Monitor competitors, market trends, and patient feedback to improve marketing effectiveness.
- Manage marketing budgets, vendor coordination, branding materials, and advertisement activities.
- Lead and supervise the marketing team and ensure achievement of monthly targets.
- Generate MIS reports and present marketing performance updates to management.
- Ensure all marketing activities comply with hospital policies and healthcare standards. Required Skills
- Strong leadership and team management skills
- Excellent communication and negotiation abilities
- Knowledge of hospital operations and healthcare marketing
- Experience in corporate tie-ups and referral marketing
- Digital marketing and branding knowledge preferred
- Ability to handle field work and strategic planning Preferred Candidate Profile
- Prior experience in multispeciality hospital marketing preferred
- Strong network with doctors and corporate clients
- Target-driven and capable of handling marketing operations independently Additional Requirements
- Candidate should be willing to travel for marketing activities and outreach programs.
- Immediate joiners preferred. Salary Best in industry based on experience and performance. Documents Required
- Updated Resume
- Educational Certificates
- Experience Certificates
- ID Proof Job Type: Full-time Pay: ₹40,000.00
- ₹50,000.00 per month Benefits:
- Cell phone reimbursement
- Commuter assistance
- Food provided
- Leave encashment
- Provident Fund Education:
- Bachelor's (Preferred) Experience:
- total work: 5 years (Preferred)
- Campaign Management: 1 year (Preferred)
- Sales: 1 year (Preferred)
- Management: 1 year (Preferred) Work Location: In person Apply on Kit Job: kitjob.in/job/4n0j90