Marketing Engineer (Cuddalore)

Job Title: Marketing Engineer

Location: Cuddalore

Experience Required: 4 to 5 Years

Salary: 30,000 per month Job Summary:

We are seeking a dynamic and technically skilled Marketing Engineer to drive market penetration and brand presence in the process equipment manufacturing industry. The role involves market research, customer engagement, product promotion, and sales support to enhance business growth. The ideal candidate will have a strong technical background combined with marketing acumen to bridge the gap between engineering solutions and customer requirements.

Key Responsibilities:

1. Market Research & Analysis:

- Conduct detailed market research to identify potential clients, emerging trends, and competitive landscape.

- Analyse customer requirements and align them with company products and solutions.

2. Product Promotion & Marketing Strategy:

- Develop and execute strategic marketing plans to promote Pressure Vessels, Heat Exchangers, and Reactors in target industries (Chemical, Petrochemical, Pharmaceuticals, etc.).

- Collaborate with the technical team to create marketing collaterals such as brochures, case studies, product catalogues, and presentations.

- Plan and implement digital marketing campaigns, including SEO, email marketing, and social media outreach.

3. Customer Relationship Management:

- Establish and maintain strong relationships with existing and prospective clients.

- Conduct technical discussions, provide product demonstrations, and address customer inquiries.

- Work with the engineering team to offer customized technical solutions based on client-specific needs.

4. Sales Support:

- Assist the sales team with technical expertise during meetings and negotiations.

- Prepare and deliver technical proposals and quotations to customers.

- Support lead generation through exhibitions, webinars, and client visits.

5. Project Coordination:

- Coordinate with the project management team to ensure timely delivery of products meeting customer specifications.

- Provide after-sales support and handle technical queries to ensure customer satisfaction.

6. Reporting & Documentation:

- Maintain accurate records of customer interactions, feedback, and sales data for market analysis.

- Prepare weekly and monthly reports on marketing activities, lead generation, and sales performance.

Essential Qualifications:

- Bachelor’s Degree in Engineering (Mechanical/Chemical/Industrial or related discipline).

- Minimum 2 to 4 years of experience in marketing process equipment, industrial valves, pumps, chillers, vacuum pumps, and fabricated equipment.

- Proven experience in handling Southern India region markets is preferred.

Skills Required:

- Robust technical knowledge of process equipment and industrial products.

- Excellent communication, presentation, and negotiation skills.

- Ability to conduct market research and create actionable marketing strategies.

- Proficiency in digital marketing tools (SEO, email campaigns, social media).

- Good documentation and reporting skills.

- Ability to work independently and coordinate with cross-functional teams. Apply on Kit Job: kitjob.in/job/4lyy0i