Creative Strategy Manager (Bangalore Division)

Role Overview We’re looking for a Creative Strategy Manager who leads with copy, thinks in hypotheses, and can build creative systems that convert. What you’ll own
- Drive end-to-end creative strategy for D2C performance marketing: from consumer insight to brief to live creative, across all formats and channels
- Write and own creative briefs: tight, opinionated, and grounded in real consumer psychology and behavioural insights
- Build and maintain hypothesis-led creative frameworks: hooks, angles, formats, messaging architecture, that the team can iterate against
- Lead and manage external creative agencies: brief them sharply, review their output critically, and hold the bar high on quality and on-brand execution
- Own the creative learning loop: work with the performance marketing stakeholders to understand performance data, identify winning patterns, translate into actionable creative direction
- Train and upskill junior creative team members; build internal creative strategy muscle
- Stay close to the devotional consumer, their language, triggers, trust signals, and purchase motivations, and translate those into communication that resonates. What you bring
- 5+ years across agency and D2C brand environments, you've seen both worlds and know the difference
- Exceptional writing. Copy is your primary tool, the buck starts from copy
- Deep understanding of performance creative: hooks, scroll-stoppers, UGC angles, thumb-stop formats, and what makes someone click
- Comfort with research: primary, secondary, qualitative, and the ability to turn it into creative direction fast
- You think in frameworks and hypotheses, not just vibes or gut feelings.
- Experience managing external agencies and freelance creatives with clarity and accountability
- Enough creative range to coach others, you can articulate why something works, not just that it does. You'll thrive if you
- Love understanding what makes people buy, especially in emotionally-driven, faith and devotion categories
- Are obsessive about the first 3 seconds of any content
- Can context-switch between big strategic thinking and line-level copy feedback without losing altitude
- Have robust opinions about formats and can back them with data
- Are energised by building, not just executing — you want to leave systems behind, not just campaigns. Autofill application Save time by importing your resume in one of the following formats: .pdf or .docx. Loading... Apply on Kit Job: kitjob.in/job/4mjocx