Senior Manager - Growth (Bangalore Division)

The Coin DCX Journey: Building the Future of Finance At Coin DCX, our mission is to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance. As India’s first crypto unicorn, we are building scalable, user-first growth systems that drive adoption, engagement, and long-term retention. Our Growth team plays a critical role in shaping how users discover, experience, and repeatedly derive value from our platform. About the Role We are seeking an experienced Customer Lifecycle Management (CLM) Expert with 5+ years of experience to lead our acquisition, retention, and reactivation strategies. You will own and optimize referral mechanics, onboarding journeys, activation funnels, and incentive programs, leveraging CEP tools such as Mo Engage, Clever Tap, and Plotline, along with deep behavioral insights. This role sits at the intersection of product-led growth, behavioral science, experimentation, and data-driven storytelling, working closely with Product, Analytics, Design, and Engineering to convert user intent into action and drive early and repeated value realization. What You’ll Do Lifecycle Strategy &
- Growth Ownership Own and scale end-to-end referral journeys: Discovery Sharing Conversion Reward unlocks Repeat referrals Drive lifecycle programs across acquisition, activation, retention, and reactivation Onboarding &
- Activation Optimization Design and optimize onboarding journeys across: Push notifications In-app messaging Email Whats App Product flows Reduce drop-offs and accelerate time-to-first-value Behavioral Segmentation &
- Personalisation Build and maintain dynamic user segmentation frameworks using: Behavioral signals Transactional data Intent-based triggers Design targeted nudges and campaigns to improve activation and engagement Growth Experimentation &
- Incentive Design Identify key activation milestones and design: Nudges Incentives Education loops Build gamified referral and onboarding programs with: Social proof Urgency mechanics Reward optimization Continuously test and optimize campaigns through experimentation frameworks Cross-Functional Collaboration Partner with Product &
- Engineering to improve UX, flows, and reduce friction Work with Analytics teams to: Track funnels and cohorts Measure experiment outcomes Identify new growth levers Campaign Performance &
- GTM Own campaign performance tracking and ROI measurement Ensure all lifecycle communications are: On-brand Compliant User-first Lead go-to-market (GTM) for: New referral constructs Onboarding features Activation initiatives You’ll Excel in This Role If You Have Core Requirements 5+ years of CLM-led growth experience in a consumer internet business Proven experience across: Acquisition Retention Reactivation Solid expertise in user segmentation, cohorts, and behavioral targeting Hands-on experience with CEP/MMP tools: Mo Engage Clever Tap Plotline (or similar) Strong analytical, problem-solving, and creative thinking skills Ability to convert insights into high-impact campaigns Strong experimentation and optimization mindset Ability to thrive in fast-paced, evolving environments Tier-1 / Tier-2 academic background Bonus (Good to Have) Experience in fintech, crypto, trading platforms, or high-scale consumer apps Experience building zero-to-one referral or onboarding systems Strong intuition for: User psychology Incentive design Habit formation Interest in Crypto, Web3, and product-led growth systems High curiosity and bias toward testing, learning, and iteration What You’ll Bring Growth Mindset: Ability to think in loops, not funnels Data-Driven Execution: Strong focus on metrics, experimentation, and ROI User Obsession: Deep understanding of user behavior and motivations Creativity + Structure: Balance of innovative thinking and disciplined execution Ownership: Ability to independently drive high-impact initiatives end-to-end You’ll Know You’re Winning When Referral Conversion Rate improves across the funnel (Invite → Signup → KYC → First Trade) Cost per Activated User decreases while maintaining quality Activation Rate increases across defined success milestones Time to First Trade reduces significantly D7 &
- D30 Retention improves for referred and newly onboarded users Hiring Process Here’s what your journey with Coin DCX looks like: Application Review Recruiter Connect Functional Interview Round(s) Assignment / Simulation (Role-Dependent) Culture &
- Values Discussion Founder Conversation (For Select Senior Roles) Ready to Build Growth That Compounds? If you enjoy building high-impact growth systems, experimenting at scale, and shaping how millions of users experience crypto — this role is for you. Join Coin DCX and help drive the next wave of user adoption in Web3. Apply on Kit Job: kitjob.in/job/4mtruy